Although online shopping offers several advantages to the user, it also does have some disadvantages/limitations. Some of the limitation of online shopping are:
1. Too many choice of products
- As the online shopping offers variety types of products, it also offers to the consumer many choices of different brands of the same product. It may invites confusion to the consumer in making decision on which brand to be bought as all the products may have similar features and characteristics.
2. Privacy
- There is no guarantee that the customer private details will be kept secretly by the company whose the customer had a transaction earlier. Private details such as e-mails and phone numbers are usually given to third party by the company as a part of their business arrangement. However, this issue has been address in some countries whereby the privacy of individual data is protected by a specific act for instance in USA, the consumer is protected by Privacy Act.
3. ‘Feel’ of the product
- Although online shopping offer convenience at consumer’s end, however the consumer does not have the opportunity to feel and to try the product before the purchase was made. This is because the consumer totally relying on the product catalogue displayed in online shopping mall compared to the traditional way of shopping that permits the consumer to try the product before decision to buy is made.
4. Security
- Cyber security against cyber attacks such as phishing, virus, trojan, spam and etc are some of cyber attacks are known today. As an online shopping provider, threat such as phishing and IP spoofing are the major concerns. This is because online shopping involves not only online catalogue browsing and online order but it also involves electronic financial transaction. Encryption and firewall are the examples of most famous method to be used in minimize cyber attacks threats in online shopping.
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